Our Story

The story behind Born In Stockholm, which today is both an online platform and a physical store. We're growing every day, and we're proud to share our journey

Our Story

Born in Stockholm was founded in 2015 by two individuals with extensive experience in e-commerce and fashion. Creating a company focusing on the latest trends and conveying the essence of the fashion world has been the dream from the start. Our goal is to offer customers well-designed, high-quality products at an affordable price.

We believe every woman deserves to feel beautiful and stylish without breaking the bank. We provide both online sales and a showroom/store for customer visits. Our inspiration comes from our travels worldwide, drawing from festivals like Burning Man and destinations such as Mykonos, Ibiza, St Tropez, South Africa, and Tulum. Our mission is and will always be to stay abreast of evolving trends and inspire our customers to curate an exclusive wardrobe with unique pieces.

We started Born In Stockholm to be able to share or love for festival clothes and and all things that comes around it with our customers.