Woman ready to attend SXSW festival

SXSW Outfits: What to Wear to this Well-Known Austin Festival 

Written by: Jennifer - Modern Outfit Expert

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Time to read 9 min

Festivals are something that Austin, Texas, takes seriously. It's a big part of their culture. SXSW is among the top ones that made its name known worldwide.


This is the chance to put yourself out there and meet people. You have to dress the part as your outfit will be the reflection of your confidence and individuality.


And if Texas is serious with festivals, we at Born in Stockholm are just as committed to helping you look and feel your best.


We spent time sorting (while sipping coffee) to present you the five best SXSW outfits from our "wardrobe." Let us introduce our collection and help you mix and match it with accessories and footwear that complete the perfect festival look.

Top 5 Outfits To Wear To SXSW Festival


You’ll often see " Dress casually " in blogs about SXSW fashion. The truth? There’s no dress code here. You can wear anything. In true Austin style, no one will bat an eye.



A casual outfit rules the scene, but that doesn’t mean you can’t showcase your style. So, taking “casual and comfort” in mind while maintaining a stylish edge, we’ve curated five outfit ideas to inspire your SXSW wardrobe.


Whether you're hitting a live music venue, exploring food trucks, or attending after-parties, these looks blend practicality with personality.


SXSW Outfit Overall Comfort  Design  Best For Price 
Melanie Metallic Party Dress 10/10 10/10 Evening parties and music events $226
Morema Harem Pants 10/10 9/10 Conferences, film screenings, or music festivals $88
Butterfly Party Bodysuit 10/10 10/10 Daytime festivals or evening events $103
Tokyo Rhinestone Party Dress White 10/10 9/10 Conference, networking events, or music shows $103
Feather Skirt 9/10 9/10 Daytime events, music festivals, or evening parties $98

Outfit 1. Melanie Metallic Party Dress in White


Embrace your curves with this metallic party dress in white. It's one of our fave and pride in Born in Stockholm.


Paris Hilton wore this at one of her events, and we were on cloud nine! It's perfect if you're looking for something that feels girly yet bold enough to gain attention. The hand-applied, shell-shaped sequins give it a texture that flows beautifully. Meanwhile, the turtle neck makes you look slimmer and taller.


We know the usual problems with dresses. You constantly have to adjust and make sure you're not flashing anyone when moving around or sitting down. But this dress solves that with its built-in bodysuit. No more awkward moments for you.


Wear it as it is, or make it casual with a denim jacket and sneakers instead of heels. Match it with your mood and vibe!

Not a fan of white dress? We got this Melanie metallic party dress in black, silver, and pink.

Melanie Metallic Party Dress - most recommended SXSW outfit

Outfit 2. Morema Harem Pants


Be like a chameleon with these casual-coded harem pants. This is the best outfit for any event—whether you’ll attend the conference, TV and movie festival, or the music one. These pants, made from soft cotton, are ideal for Austin's weather in March.


You can adjust the length and fit with the elastic waist and leg bands. It's only available in one size, but these features let you customize it to suit your body and preferred style.


Here's what you can pair depending on where you'll use it:

  • For conference. A crop top in white, black, or any neutral tone layered with a blazer. Add loafers or sleek flats to keep the look professional yet comfortable.
  • For the TV and movie festival. Style the pants with a relaxed tee tucked in and a lightweight cardigan or jacket. Pair with ankle boots and some sunglasses for a casual yet chic vibe.
  • For the music festival. Wear a metallic sequin bodysuit or a feathery crop top. The bodysuit’s reflective sequins create a standout vibe, while the feathery top adds a playful touch. Swap a denim jacket for a fringe shawl for a harmonized look. Complete the look with sunglasses and stylish boots.
Morema Harem Pants for SXSW

Outfit 3. Butterfly Party Bodysuit


Dare to be sexy yet chic with this Butterfly Party Bodysuit in black. We love how the ruffles give it an elegant feel that makes it a perfect candidate for the best SXSW outfits.


The transparent mesh panel adds a sensual touch while keeping you covered. It's like a mix of playfulness, grace, and confidence. The soft, comfortable fabric allows you to move effortlessly through long days at Austin.


Combine it with a captain-style hat and silver platform boots for a trendy festival fashion. Meanwhile, high-waisted trousers or a fitted midi skirt and low kitten heels will transform it into attire for a convention center.

SXSW outfit - Butterfly Party Bodysuit 

Outfit 4. Tokyo Rhinestone Party Dress White


If you want an easy-to-style, good-as-canvas outfit, the Tokyo Rhinestone Party Dress in white delivers.


This dress provides that subtle yet stunning shimmer with rhinestones lining the side slits. It gives that sparkle without going overboard.


Adjustable shoulder straps let you customize the fit, while the elastic spandex material hugs your curves comfortably and allows easy movement through long SXSW days.


Get ideas on how to layer this from below:

  • Chic-a-la-Anne-Hathaway. Channel Anne Hathaway’s classic elegance by styling the Tokyo Rhinestone Party Dress with a crisp white blazer and silver or white heels. Add simple stud earrings and a clutch to complete the outfit. This look combines style and professionalism and is perfect for panels or networking events.
  • Gigi’s Fringe Fever. Pair your party dress with a fringed suede vest. Gigi Hadid inspired this boho-chic vibe for daytime SXSW activities and music shows. Swap the heels for tan ankle boots, add a wide-brimmed or cowboy hat, and finish with a belt or chain.
  • Style it Like Hermione. Layer this white dress with a brown or black leather jacket for a casual-edgy style. Match it with combat boots or chunky ankle boots to embody a cooler vibe.

This party dress also comes in black. That's ideal if you like a darker option.

Tokyo Rhinestone Party Dress for SXSW festival

Outfit 5. Feather Skirt Black


As they say, you can never go wrong with black. You can take that to the next level with this fancy feather skirt.


Add some personality to your South by Southwest outfit with this item. One less problem to worry about, and you can easily match it with a charming top.


Every piece is unique because we use a variation of feathers for each skirt. The elastic waistband allows for a comfortable fit and lets you move freely through the events. We understand the issues with feathers, so we kept it intact for long-term use.


Need help choosing a top? You can go for a simple or more glamorous option, and it'll work. Style it with a white crop top, or go black all the way with a bodysuit. A Crochet bralette in any color can also work!


If you want something more conservative, layer it with a sheer blouse or a lightweight cardigan. These options keep the outfit chic while adding a touch of modesty for daytime events.


For your footwear, choose options that complement your style and the event's vibe. Flat boots or sneakers if you want something comfy (but trendy). Meanwhile, block heels work for a more conference-ready look.


Our feather skirt also comes in blue and white colors.

Feather Skirt, a popular SXSW outfit

SWSX Attire Tips: Do's and Don't When Choosing Your Outfit


Deciding your final outfit isn't easy, especially for special events like this. We've been there and know how tiring it is to fit, wear, twirl, take off, try another one, and repeat.


Here's how it gets frustrating—your chosen outfit might not suit the activities or the weather at SXSW. To help you avoid ruining your day or regretting your choices, here are some practical do's and don'ts to guide you in choosing the perfect festival outfit.

Do: Prioritize Comfort


Comfort should always be #1. That's why I chose the outfits above with both style and practicality in mind. Buy or pick the outfit that will allow you to move freely as a bird.


Don't forget that the SXSW schedule can stretch from morning to evening. Make sure that your outfit keeps up with the energy and helps you stay the last woman standing.

Don't: Wear Heavy or Tight-Fitting Fabric


Imagine trying to enjoy the festival. You're roaming around, making friends, and listening to your favorite singer, but you must adjust your skinny jeans because they feel too tight. You can't sit or move comfortably. Kinda frustrating, isn't it?


This is what happens if you choose heavy or overly tight-fitting fabrics. They might look good in the mirror but quickly become a burden during long festival days.

Do: Style for the Weather


SXSW 2025 is set to happen on March 7-15. That's still spring season in Austin, Texas. Morning to afternoon is okay but can get cool and breezy at night. Bring a lightweight jacket, cardigan, or shawl, or layer your clothes to adapt to the shifting temperatures. A versatile piece like a denim jacket or a fringe shawl works perfectly to add warmth.


If you're wearing a skirt, thermal leggings can keep you warm. It's also light and easy to fit your bag.

Don’t: Ignore Practicality


Stilettos gives you more confidence, and it looks good. But do you know what they can also give? Blisters, sore feet, and a deep longing for a chair. Save the stilettos for another occasion and exchange them for block heels, flats, or sneakers. You can still style your outfit while staying comfortable.

Do: Express Your Personality to Your Outfit


Dress to show who you are and what you feel. SXSW celebrates creativity and individuals—embrace and embody that.


Besides your clothes, you can do this in small but impactful ways. Add accessories like chunky necklaces, chokers, earrings, or bracelets. Experiment with headwear. Use funky sunglasses, beanies, bucket hats, or crowns. It's up to you to make sure to own it.

FAQs About SXSW Outfits

How do people dress at SXSW? 

Attendees mostly dress in casual and trendy clothes. But there's no dress code, and you can wear anything. Common attires include onesies, denim shorts and pants, dresses, long skirts, and stylish tops.

What does SXSW stand for?

SXSW means South by Southwest. It started in 1987 and has been celebrated yearly in Austin, Texas. SXSW combines music, film, and interactive media into one event.

Is it worth it to go to SXSW?

Absolutely. It's worth it, especially if you are a film, conference, and music enthusiast. SXSW offers a chance to attend exclusive panels, watch live performances, and connect with industry professionals. 

What should I pack for SXSW?

For SXSW, pack comfortable clothes and footwear. Bring a jacket or something as a layer in case it gets cold. Sunglasses, sunscreen, and hats are must-haves. Don't forget to carry a reusable water bottle, portable phone charger, and business cards for networking.

Get Your Stunner SXSW Outfit At Born in Stockholm


The outfits we prepared above are all great and match the SXSW vibe. The Melanie Metallic Party Dress is our top one because it's glamorous and functional. Its built-in bodysuit solves the usual issues with dresses. Enjoy dancing and jamming without wardrobe malfunctions.


The Morema Harem Pants offer a versatile option for those attending panels, movie screenings, or live music shows. They keep you stylish and comfortable throughout the day.


The Butterfly Party Bodysuit, Tokyo Rhinestone Party Dress, and Feather Skirt bring some spice to the usual casual festival look. Each piece has its charm.


Visit our website to explore more festival outfits and enjoy an exclusive 10% discount on your first purchase.